Vinay S, healthcare growth marketer in Bengaluru
For seven years I’ve turned ad spend into customers who actually show up, managing up to $1.5M a month across Google, Meta, LinkedIn, Bing and Quora. Today I build the engine that turns inquiries into patients through the door.
Illustrative model, not a client result. The playbook lifts contact to 75%, booking to 18% and show-up to 80%, or keeps your rate if it’s already higher. Bars use a square-root scale so small stages stay visible.
I’m Deputy Manager of Marketing at Motherhood and AINU Hospitals in Bengaluru, where I head the paid programme. Before this I ran corporate digital for Manipal Hospitals’ 33 hospitals, managed $1.5M a month for MPOWER Financing across 35+ countries, and learned the craft at an edtech startup.
I work where marketing meets operations: the ad, the call centre, the booking and the visit. That’s where most healthcare budgets quietly leak.
Google, Meta, LinkedIn, Quora and Bing, at scale.
Contact speed, call-centre scripts, nurturing and show-up.
Ads that respect NMC, ASCI and platform health policies.
Across healthcare, fintech and edtech, measured in outcomes rather than clicks.
Manipal Hospitals, the highest number of inquiries received in a single day.
MPOWER Financing, on about $1.5M a month across 35+ countries.
Manipal’s e-commerce portal, within three months of its paid launch.
Experience on the left, results on the right.
The problem, what I did, and what happened. Open any row for the full story.
[What the campaign was, and the goal behind it.]
[Channels, creative, landing pages, and how the call centre prepared for the volume.]
A record day is easy to celebrate. The real test is how many inquiries became patients.
Across 33 hospitals, nobody could say which ads produced patients who actually visited.
Integrated offline conversions, matching leads to real visits and sending them back to Google and Meta, with health checkups as the core entry offer.
[X]% more visits from the same budget.
Once the algorithm knows who shows up, it finds more people like them.
A new e-commerce portal needed paid media to make it earn.
[How you structured and scaled the paid launch.]
[Your lesson.]
Paid acquisition across 35+ countries was getting more expensive while targets kept rising.
Tailored campaigns market by market, cut wasted spend through continuous testing, and supported the shift to referrals and ambassadors.
Students trust students. Paid should fill the gaps, not carry the whole load.
An edtech startup needed paid channels to bring in most of its business.
Managed $100K a month across five platforms, with constant A/B testing of creatives, targeting and bids.
+35% leads in six months, +20% conversion, and +50% online enrolments year over year.
Google and Meta costs had climbed so high that every lead ate into margin.
Moved budget to Quora and LinkedIn, with answer-led ads built around the exact questions our audience asked.
Cost per lead from ₹[X] to ₹[X], and conversion of [X]% against [X]%.
The cheapest audience is often the one competitors stopped looking at.
“Generating leads is easy. Turning them into patients is the real work.”
I started at an edtech startup, learning from a CMO with decades of experience. Then came India’s largest hospital brand, a global fintech, and now Motherhood. The industries changed. The question never did: why don’t inquiries become customers?
Off the clock, you’ll find me in Chikmagalur hunting for the perfect cup of coffee.
Healthcare marketer, CMO or digital head working on the same problem? I’d love to compare what’s working.